Hi Paul, thanks for taking time out to chat to Core today - it's great to have you here! ;o)
Kerb Clothing…can you give us an insight into the company?
For those that don’t know Kerb Clothing is an online streetwear store based in Leeds run by a small team of dedicated people. The style of clothing we stock is casual to smart streetwear from brands like The Hundreds, Trainerspotter, King Apparel, Crooks and Castles, WeSC and more. We have started small as a company steadily growing, refining the store to give the customers the best experience when visiting the site and increasing our brand selection. Running for a couple of years now it has gradually progressed. Our aim is to provide high quality streetwear that we feel stands out and constantly produce top quality clothing. There are loads of really good brand emerging and we are always hunting for brands we think would work on the site. There is so much good quality streetwear being produced at the moment from new and old brand it’s a good time for streetwear.
With music important to everyone in the team we also try to incorporate this into the site with our audio section promoting upcoming artists (which will grow in time) as well as our seasonal mix competitions. We hope to do more within the music scene especially in Leeds where we are base as it has such an incredible scene and vibe.
Are there any genres musically that inspire the fashion behind Kerb?
Streetwear encompasses such a large part of music now. The brands we stock nearly all either have influence or take influence from music and it is a huge part of the scene for loads of different genres. A lot of the brands collaborate with artists and labels producing some brilliant collaborations including the ‘RZA x WeSC’ headphones, THTC tee collab with Dispatch for the ‘Method in the Madness album, Dephects ‘J Dilla’ tee the list goes on. It is hard to separate the fashion from the music or the music from the fashion. Obviously the style of clothing seems more apt for certain music scene but as more and more people are getting into streetwear the more varied the music it will be associated with. Hip-Hop was obviously the key developer of casual streetwear fashion and still paves the way influencing the clothing, even getting into it and producing the brands themselves.
We recently featured Kerb as you've got a competition running with Dispatch Recordings, for anyone that missed it can you tell us more?
This is our third mix competition and we have up the prize to a huge £200 worth of clothing from the store, the Zero T forthcoming LP out on Footprints and the new album from Dispatch by Octane and DLR. We decided to open the competition up to other genres this season as well to hopefully allow people to bring something different to their mixes. The competition has already had some incredible mixes entered. Don’t know how as last season the mixes where so high but the standard has been raised again this season and people are putting in some hard graft on their mixes. That is the main reason we run the competition as it really shows the high standard of DJs coming through and also we get to listen to some top mixes.
We try and make it dead simple to enter. All you have to do is go to our Facebook page, LIKE our page, upload your mix and email.
What's hot at Kerb this season?
Brand new look for Kerb this season and a few additions to the brands. We have a new revamped website launching from November as well as a healthy injection of new brands this season including The Hundreds, THTC, Analog and Ichiban seeing the online store kitted out with loads of great items for the new season. Crooks and Castles restock injection of the Cocaine and Caviar sweaters will be landing mid November and are set to fly out so be quick to grab yours . Crooks can’t do anything wrong at the moment and they have no shortage of support from the likes of Busta Rhymes, Nas, Kanye West, Jay Z and Ludacris all Crooks and Castle fans. Ichiban new to Kerb Clothing is definitely a brand to look out for, producing some amazing graphic lead clothing with the Ichiban rework on some well know images. This season the ‘Fairly Offensive’ design is a key stand out piece from the brand. We have increased our hat selection a lot with a great range of Snapback, fitted, 5 panel and beanie. King Apparel is a leader in producing innovative design and manufacture of their caps. This Christmas they will be releasing something a bit special. Trainerspotter Salinas Parka jacket has had reworked and is now available in the green, navy and sand colourway. This is an all weather jacket that will not let you down this winter. Camo never fails to make clothes look good and we have a great range of camo clothing from King Apparel, Analog, The Hundreds, Crooks and Castles.
The King Apparel Letterman Rain Mac with customised Duck Camo swatch. As with all King items there is no re-runs or reprints. This 100% Nylon mac is fully wind and rain resistant and has a breathable shell with a milky coating finish.
Crooks and Castles F.W.U wool snapback cap in charcoal grey. The cap has the embroided F.W.U on the front with ‘Fuck Wid Us’ stitch on the back.
Trainerspotters Grenade sweater in burgundy with the silver grenade.
Supremebeing Mont Bar Crew Neck Sweater in Grey Heather with bear design on the front.
The Hundreds 'ScratchBoard' T-Shirt in Charcoal Heather.