Minimal techno star Richie Hawtin unveiled his new fashion label Richly-Hawtin at a party in Berlin last month, suggesting his bold move into designer T-Shirts could help fill the void left by declining sales of vinyl and CDs. ‘As music sheds its skin and evaporates into the digital ether, it needs something tangible, something physical to keep hold of,’ the label’s accompanying press release suggested. ‘The Richly-Hawtin clothing line offers just that by exploring the principles of minimalist design – where fashion and music overlap.